Top 5 Beauty Retail Apps on Android in Oceania: Q1 2025 Performance

In the first quarter of 2025, the top beauty retail apps on Android in Oceania showcased varied performance trends. Here's a closer look at how these apps fared in terms of downloads, revenue, and active users.

SEPHORA - Beauty Shopping maintained a consistent download rate, culminating in approximately 2.1K downloads by the end of March. The app's weekly active users fluctuated slightly, starting at around 22K and ending the quarter at nearly 21.9K.

MECCA - Beauty Shopping experienced a peak in downloads in mid-January with around 3K downloads, before stabilizing to roughly 1.5K by quarter's end. Active users saw a high of 24.7K in late February, followed by a decline to approximately 18.5K by late March.

Think Dirty recorded a notable revenue spike in mid-January, reaching $238, with a smaller peak of $210 in late March. Downloads saw a significant rise in late February, peaking at about 1.5K. Active users mirrored this trend, peaking at 2.6K in late February before leveling off to 956 by the end of the quarter.

Lush Fresh Handmade Cosmetics had a subdued download performance, with a slight uptick to 313 in mid-March. Active users followed a similar pattern, starting at 1.8K and declining to 246 by the quarter's end.

Adore Beauty | Shop Beauty Now saw a significant download increase in mid-February, reaching 644, but concluded the quarter with around 184 downloads. Active users started at 8.2K and decreased to approximately 4.4K by the end of March.

These insights, sourced from Sensor Tower, provide a snapshot of how these leading beauty retail apps are engaging users in Oceania. For more detailed analytics and insights, visit Sensor Tower.